This programme teaches students business concepts, E-business activities and the importance of information and communication technologies in the growth of an organisation. Students will also learn about the different online practices and business strategies required to drive higher online visibility and accessibility for a competitive advantage.
9 SEMESTERS
PTPTN AVAILABLE
PROGRAMME AIM
ENTRY REQUIREMENTS
Make sure you meet any of these requirements:
A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects*
A pass in STAM with at least Grade Jayyid*
Matriculation or Foundation with at least CGPA of 2.00
A Diploma (Level 4, MQF) with at least CGPA of 2.00
An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00
A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to HEP Senate / Academic Board’s approval***
A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate / Academic Board’s approval***;
Note for DKM/DVM & DLKM : The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme
Other equivalent qualification recognized by the Malaysian Government
For international students, achieve a minimum Band 3 in MUET OR equivalent to CEFR (Low B2)**
Additional requirement: A pass in Mathematics and English at SPM level or equivalent qualifications
(English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)
- Can be waived should any other higher qualifications contain Mathematics and English subjects with an equivalent/higher achievement
- Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement
- Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English
PROGRAMME MODULES
SEMESTER 1
- Introduction to Information Technology
- Hubungan Etnik (Malaysian)/Pengajian Malaysia 3 (International)
- TITAS (Malaysian)/Bahasa Melayu Komunikasi 2 (International)
- Intermediate Academic Reading and Writing
- Critical and Creative Thinking
SEMESTER 2
- Principles of Management
- Mathematics for Business
- Microeconomics
- Effective Communications Skills/Bahasa Kebangsaan A
- Advanced Business Communication
SEMESTER 3
- Technical Writing
- Creative & Problem Solving
- Macroeconomics
- Entrepreneurship
- Introduction to Financial Accounting
SEMESTER 4
- Social and Human Skills Project
- Organisational Behaviour
- Fundamental of Financial Management
- Statistics for Business
- Principle of Marketing
SEMESTER 5
- Managing Human Resource
- Introduction to E-business
- Customer Relationship Management
- Operations Management
- Partnership and Company Law
SEMESTER 6
- Management Information System
- Business Ethics
- Principle of Leadership
- International Business
SEMESTER 7
- Strategic Management
- E-marketing Management
- Database Concept
- Interactive Authoring
- Total Quality Management
SEMESTER 8
- Business Research Methodology
- Effective Project Management
- Supply Chain Management
- Integrated Marketing Communication
- E-business Theory and Practice
SEMESTER 9
- Practicum
CAREER PROSPECTS
- Online Marketing
- Business Development Executive
- Digital Sales Executive
- E-commerce Executive
- Online Digital Marketing
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Bachelor Of Arts In E-Business (Hons) Malaysia | KLMUC