This programme is typically for the person who enjoys a wide range of employment opportunities. Most take up first positions in sales or as assistants in marketing departments and general management. Others may be employed in marketing research or advertising.
The programme is designed to cater for students with marketing flair in which students will learn about the various marketing disciplines and activities including selecting, designing, packaging, pricing, advertising, selling, distributing and servicing of products.
The programme aims to providing the practical knowledge and skills related to planning, managing, and performing sales and marketing activities to meet organisational objectives whilst also aiming to produce competent sales and marketing personnel who understand the marketplace and consumer wants and needs.
The programme aims to prepare students for careers in general marketing, sales, advertising, retailing, distribution and customer service fields.
Reading, Vocabulary & Grammar 1 & 2
Principles of Marketing
Financial Accounting 1
Drama & Role Play in English
Principles of Management
Principles of Advertising 1
Basic Academic Reading & Writing
Human Resources Management
Integrated Marketing Communication
Principles of Economics
Essentials Business Communication Skills
Critical & Creative Thinking
Customers Relationship & Marketing
Creative Web Design
Effective Communication Skills
Creative Problem Solving
Bina Insan/Diri (Fieldwork)
The programme is designed specifically to...
The Bachelor of Arts (Hons) in Marketing is...
Programme is designed to provide...
The Bachelor of Arts (Hons) in...