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Welcome to SMART!

Self-service for Students and Prospective Students.

Diploma In Public Relations
KPT/JPS (R/321/4/0108) 11/19

Public Relations

The programme equip students with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes.

Who is this For?

Diploma is suitable for interested in working in PR who do not have an industry-specific qualification.  The programme is designed to equip participants with the necessary knowledge and skills to fully recognise the importance of image and be able to manipulate and control the public face of a business or organisation.

Programme Description

In every organisation, there will be a need to communicate with the media, employees and the general public. These include private corporations, government and nonprofit agencies, all of whom rely on trained public relations professionals to help build a positive relationship with the public and stakeholders. This programme provides a channel for students to learn about technical expertise, planning, strategising and management that will help them to succeed and advance in their careers.

Programme Aims

The programme aims to provide theoretical understanding and professional skills in public address, crisis management, community consultation, financial and organisational communication. It will also equip students with Public Relations knowledge, expose them to practitioners’ duties including marketing & communication, media relations, government and public affairs relations.

Career Prospects

Graduates can find employment in the Marketing and Public Relations sectors as a public relations executive, corporate/marketing communications executive, media relations or community relations executive, media planner, event coordinator, government relations and public affairs officer, writer, journalist, newscaster and other career opportunities that require a firm grounding in the principles and practices of public relations.

Entry Requirements

  • SPM/SPMV with 3 credits in any subjects including English
  • Unified Examination Certificate (UEC) with at least Grade B in 3 subjects
  • Certificate in related field from Polytechnic
  • Other equivalent qualifications recognised by the Government of Malaysia

Semester Duration

8 semester

Key Subjects

  • Drama & Role-Play in English
  • Basic Academic Reading & Writing
  • Introduction to Communication Studies
  • Public Relations
  • PC Competency
  • Reading, Vocabulary & Grammar I & II
  • Introduction to Human Communication
  • Effective Speaking
  • Introduction to Marketing Communication
  • Public Relations Concept & Techniques
  • Media Relations
  • Graphic Layout and Design
  • Principles of Advertising
  • Community and Government Relations
  • Public Relations Writing
  • Academic Reading & Writing
  • Media & Psychology
  • New Media Technologies for Public Relations
  • Essential Business Communication Skills
  • Law and Ethics in Public Relations
  • Media Planning and Strategy
  • Event Management
  • Contemporary Business
  • PR Case Studies
  • Issues & Crisis Management
  • Special Topics in Public Relations
  • Project