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Welcome to SMART!

Self-service for Students and Prospective Students.

Bachelor of Arts (Hons) Marketing
KPT/JPS (R/342/6/0041) 10/17


Marketing is essential for any successful business or organization and marketing courses can help students become a successful marketing professional through product and service development, planning, pricing, advertising, promotion and distribution.

Who is this For?

Students who look forward to excellent career prospects in advertising, public relations, brand management, direct and interactive marketing, sales promotion and market research. Studying Marketing can give students the edge in any career.

Programme Description

The Bachelor of Arts (Hons) in Marketing is a 3-year programme that offers a broad approach towards marketing and marketing management. The programme develops relevant knowledge and skills in ways that enable one to think strategically about the growth of the organisation, and develop effective marketing practices that make or shape the target market. Students develop professional marketing abilities and skills to pursue their careers as marketers essential for today’s competitive business environment. These include researching, evaluating, recommending solutions to business problems and communication techniques.

Programme Aims

The programme aims to equip students with the technical knowledge and skills to meet the demand of the competitive marketing environment at the same time shaping students on a wholesome basis in business and marketing.

Career Prospects

Upon completion of this programme, students are able to work in general marketing, sales and advertising, retailing, distribution and customer service fields.

Entry Requirements

  • STPM ( 2 principal passes ) or Diploma or A-Level
  • MUET ( Band 1 ) with CGPA 2.0
  • Other equivalent qualifications recognized by Government of Malaysia

Semester Duration

DURATION: 9 Semesters


  • Basic Academic Reading & Writing
  • Hubungan Etnik/TITAS
  • Bahasa Melayu Komunikasi 3/ Pengajian Malaysia 3
  • PC Proficiency
  • Mathematics for Buisness
  • Intermidiate Academic Reading & Writing
  • Bahasa Kebangsaan A
  • Principles of Moral & Ethics/ Effective Communication Skills
  • Introduction to Financial Accounting
  • Advanced Business Communication Skills
  • Family Institution/ The Precepts of Islam/ Creative Problem Solving
  • Organizational Behaviour
  • Statistics for Business
  • Management Theories & Practices
  • Microeconomics
  • Advanced Academic Reading & Writing
  • Social and Human Skills Project
  • Fundamentals of Financial Management
  • Managing Human Resource
  • Principles of Marketing
  • Management of Selling
  • Technical Writing
  • Marketing for Service Industry
  • Pricing Management
  • Business Ethics
  • Sales Methods & Techniques
  • Consumer Behaviour
  • Customer Relationship Management
  • International Marketing
  • Marketing for Entrepreneurs and Small Business
  • Entrepreneurship
  • Integrated Marketing Communication
  • New Product Development & Brand Management
  • Business Marketing & Key Account Management
  • Supply Chain Management & Purchasing
  • Business Research Methodology
  • E-Marketing Management
  • Advertising Management
  • Marketing Strategy
  • Marketing Plan Project
  • Essentials Business Communication Skills
  • Practicum 6