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Bachelor of Arts (Hons) E-Business
KPT/JPS (R/340/6/0192) 09/17

E-Business

A study of an analytical and technical framework that combines a comprehensive grounding in general business studies and how they apply to electronic business implementation.

Who is this For?

Students who have the interest in online business environment, cyber entrepreneur, online marketer, web designer and internet business technologies.

Programme Description

Programme is designed to provide comprehensive conventional and electronic business practices covering e-business management, strategy, applications, modeling, technology and management. Students will also be exposed to the best practice in E-Business, research, critical thinking and effective communication.

Programme Aims

To provide students with the skill and knowledge in E-Business applications in the commercial environment specifically in the IT and multimedia skill and equip students with the business management skill to be applied in the real world.

Career Prospects

E-Business System Designer, E-business analyst, Business Web Design Executive, Online Marketing Manager and Techno-entrepreneurship.

Entry Requirements

• A pass in Mathematics and Science at SPM level is required
• STPM ( 2 principal passes ) or Diploma or A-Level
• Other equivalent qualifications recognised by Government of Malaysia

Semester Duration

DURATION: 9 Semesters

KEY SUBJECTS

  • Basic Academic Reading And Writing
  • Pengajian Malaysia
  • PC Proficiency
  • Contemporary Business
  • Principles of Management
  • Islamic/Moral Studies
  • Introduction to E-Business
  • Principles of Accounting
  • Principles of Marketing
  • Business Mathematics
  • Fundamentals of Financial Management
  • Critical and Creative Thinking
  • Database Concepts
  • Intermediate Academic Reading and Writing
  • Statistics for Business
  • E-Marketing Management
  • Management Information System
  • Production and Operations Management
  • Advanced Business Communication Skills
  • E-Business Management
  • Entrepreneurship
  • Business Research Methodology
  • Principles of Economics
  • Customer Relationship Management
  • International Business
  • Interactive Authoring
  • Integrated Marketing Communication
  • Organizational Behaviour
  • Human Resource Management
  • Advanced Academic Reading and Writing
  • Partnership and Corporation Law
  • Managing Electronic Commerce
  • User Interface Design
  • Supply Chain Management
  • Technical Writing
  • Fundamentals Networking
  • Effective Project Management
  • Strategic Management
  • Bahasa Kebangsaan A/B
  • Industrial Training