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Welcome to SMART!

Self-service for Students and Prospective Students.

Bachelor In Marketing
KPT/JPS (R/342/6/0041) 10/17


Comprehensive programme covering broad approach towards marketing and marketing management where students will be strategically equipped with knowledge on organizational growth, effective marketing practices and develop professional marketing skills. Essentially, marketing is a business entity which ensures that goods and services are reaching the customer by understanding its needs.

Who is this For?

This is for the student who wants to focus on the application of marketing principles and practice in actual business situations, as it enables an individual to develop and stand out as a highly credible marketing professional. Essentially this programme will help you to professionalise your marketing practice, improve your performance and prepare you to become a successful marketer in your chosen sector.

Programme Description

The Bachelor of Arts (Hons) in Marketing is a 3-year programme that offers a broad approach towards marketing and marketing management. The programme develops relevant knowledge and skills in ways that enable one to think strategically about the growth of the organisation, and develop effective marketing practices that make or shape the target markets. Students develop professional marketing abilities and skills to pursue their careers as marketers essential for today’s competitive business environment. These include researching, evaluating, recommending solutions to business problems and communication techniques.

Programme Aims

The program aims to equip students with the technical knowledge and skills to meet the demand of the competitive marketing environment at the same time shaping students on a wholesome basis in business and marketing.

Career Prospects

With knowledge in both domestic and international markets, a graduate can become a professional in marketing management, marketing research, public relations, sales promotional activities and sales management. Graduates may also further their studies with professional marketing bodies or take up postgraduate studies.

Entry Requirements

  • STPM (2 principal passes) or Diploma or A-Level
  • MUET (Band 1) with PNGK 2.0
  • Other equivalent qualifications recognized by Government of Malaysia

Semester Duration

9 semesters

Key Subjects

  • Basic Academic Reading & Writing
  • Contemporary Business
  • Mathematics for Business
  • PC Competency
  • Management & Theories Practices
  • Organisational Behaviour
  • Introduction to Financial Accounting
  • Statistics for Business
  • Advanced Business Communications Skills
  • Principles of Marketing
  • Consumer Behaviour
  • Advertising Management
  • Marketing for Service Industry
  • Intermediate Academic Reading & Writing
  • Microeconomics
  • Fundamentals of Financial Management
  • Sales Methods & Techniques
  • Entrepreneurship
  • Supply Chain Management & Purchasing
  • Customer Relationship Management
  • Effective Communication Skills
  • Business Research Methodologies
  • Advanced Academic Reading & Writing
  • Management of Selling
  • Human Resources Management
  • New Product Development & Brand Management
  • International Marketing
  • Marketing Management
  • Technical Writing
  • Pricing Management
  • Integrated Marketing Communications
  • Marketing for Entrepreneurs & Small
  • Businesses
  • Business Marketing & Key Account
  • Management
  • Marketing Strategy
  • Business Ethics
  • E-Marketing Management
  • Marketing Plan Project
  • Creative Problem Solving
  • Bina Insan/Diri (Fieldwork)
  • Practicum


Muhammad Sufi bin Zainal Abidin
Class of 2014
Programme: Bachelor In Marketing

“KLMUC encouraged me to perform better in the area of interest and taught me to communicate better with people around me especially in English”

Nur Hazwani binti Azman
Class of 2015
Programme: Bachelor In Marketing

“Perfection is not attainable but if we chase perfection we can catch excellence”

Class of 2015
Programme: Bachelor In Marketing

“Nothing is impossible, the word itself says “I’m possible”!”