Bachelor of Arts (Hons) in E-Business
(R2/340/6/0192)(09/2022)(A7837)





ABOUT OUR E-BUSINESS PROGRAMME

The course is designed to provide the business basics including principles of E-Business, specific knowledge on E-Business operations, review, consolidate, extend and apply the techniques onto the E-Business. The subjects covers various Web Based Applications including E-Commerce, E-Marketing, E-Business Strategy and others. Students will also be exposed to the best-practice in E-Business, research, critical thinking and effective communication.

PROGRAMME AIM

Equip students with the business concepts, activities of E-Business, evaluate the importance of internet, information and communication technology towards organization growth. Teach students on the different online practices and business strategies to be applied to allow for higher online visibility, accessibility and competitive advantage.

ACADEMIC ENTRY REQUIREMENT

  • A Pass in Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level; OR
  • A Pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum Grade of Jayyid, and a pass in Mathematics and English at SPM level; OR
  • A Pass in Matriculation / Foundation qualification with a minimum CGPA 2.00 out of 4.00; OR
  • A Pass in Unified Examination Certificate (UEC) with at least Grade B in 5 subjects including Mathematics and English; OR
  • A Pass in A Level with full passes in two (2) subjects and a credit in Mathematics at O Level or equivalent; OR
  • Any qualifications equivalent to Diploma or Advanced Diploma with a minimum CGPA of 2.00; OR
  • Any other equivalent qualifications recognized by the Malaysian Government
    For international students, it is compulsory to obtain a minimum score of 5.5 for IELTS or its equivalent.
PROGRAMME MODULES

CAREER PROSPECTS

  • Online marketing
  • Business Development Executive
  • Digital sales executive
  • E-commerce executive
  • Online digital marketing
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